Person First, Author Second – Why I don’t Autofollow on Twitter

I have a love-hate relationship with social media, and none more so than with the Twitter (I exclude Facebook as I’ve never particularly loved it, it’s more of a necessarily evil, used solely for catching up with relatives and distant friends). I’ve left it on at least two occasions that I recall both times for […]

Authors – Know Your Social Media Audience

If you are an author you are probably on at least one social media platform, trying to build your “author platform” and encourage people to buy your book. In an increasingly crowded book market, how can you ensure that your book promo activity is heard above the noise? People want to follow, engage with and […]

Applied Psychology and Book Marketing – A New Approach

Good marketers and PR professionals understand what makes people tick. In many ways they are applied psychologists, combining audience insight with a steely focus on outcomes to influence decisions. This was just one of messages I took away from a public relations workshop I attended recently. “Psychology is the scientific study of the mind and […]

Books, Boxing and Ian Probert’s latest offering

It’s not often that I take to my blog to tell you to read someone else’s books. Time is precious and there are so many good writers out there, picking which books to push on you, or which authors I think you should follow, is one of those “nice to have” things on my to-do […]